The MedBrand Blog

Insights for Healthcare Brands

Expert perspectives on healthcare marketing, video production, branding, and digital strategy — from the team at MedBrand Media.

Video ProductionFeatured

Why Video is the Most Powerful Tool in Healthcare Marketing Today

Patients are choosing providers based on what they see online. Here's why cinematic video is no longer optional — it's essential for any modern medical practice.

Mar 15, 20245 min read

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Branding

5 Branding Mistakes Medical Practices Make (And How to Fix Them)

Most medical practices underinvest in branding — or do it wrong. Here are the five most common mistakes we see, and what to do instead.

Mar 1, 20246 min

Social Media

How Med Spas Can Win on Social Media in 2024

Social media is one of the highest-ROI marketing channels for med spas — but only if you know how to use it. Here's our proven strategy.

Feb 20, 20247 min

Patient Trust

Patient Testimonial Videos: The Most Trusted Form of Healthcare Marketing

Patient testimonials aren't just nice to have — they're the single most persuasive content type in healthcare. Here's how to produce them effectively.

Feb 5, 20245 min

Digital Marketing

Digital Marketing for Plastic Surgeons: A Complete Strategy Guide

Plastic surgery is one of the most competitive healthcare verticals online. Here's a complete digital marketing framework built specifically for aesthetic practices.

Jan 22, 20249 min

Industry Insights

The ROI of Healthcare Branding: Why Brand Investment Pays Off

Brand investment can feel intangible — but the returns are measurable. Here's how to think about branding ROI in a medical practice context.

Jan 8, 20246 min

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